{"id":11542,"date":"2013-06-13T11:11:09","date_gmt":"2013-06-13T15:11:09","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork\/?p=11542"},"modified":"2013-06-13T11:11:09","modified_gmt":"2013-06-13T15:11:09","slug":"safari-cosmetics-the-next-luxury-cosmetic-giant-from-africa-owned-by-former-miss-ghana-launches-in-new-york","status":"publish","type":"post","link":"https:\/\/africafashionweek.com\/magazine\/safari-cosmetics-the-next-luxury-cosmetic-giant-from-africa-owned-by-former-miss-ghana-launches-in-new-york\/","title":{"rendered":"Safari Cosmetics | The Next Luxury Cosmetic Giant From Africa Owned by Former Miss Ghana Launches in New York"},"content":{"rendered":"

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Safari Cosmetics: Official Partner of African Fashion Week New York 2013<\/b><\/p>\n

New York, NY<\/b>– June 2013- Adir\u00e9e today announces that Safari by SK Cosmetics – founded by Miss Ghana 2011, Stephanie Karikari, is the official cosmetic partner for Africa Fashion Week\u00a0 (AFWNY), held in New York . The event is brought to you by Adiree- the parent company and producer of AFWNY. AFWNY, a luxury multi-day event produced by Adir\u00e9e, will take place at the Broad Street Ballroom, located at 41 Broad Street, New York, 10004, on July 15-20 in New York City\u2019s Financial District. Press registration site: https:\/\/africafashionweek.com\/newyorkregistration\/press-registration\/<\/a><\/p>\n

With luxury giants like Est\u00e9e Lauder (EL<\/a>) opening a store in West Africa (specifically Lagos, Nigeria), catering to various ethnic groups, and having little to zero competition, it is great to see luxury African brands- indigenous in nature- \u00a0taking a share of the market and competing \u00a0to cater to the demands of the New African Woman.<\/i> \u2013 Director of Africa Fashion Week (AFWNY), Adiat Disu .<\/p>\n

Adiree supporting and servicing\u00a0 emerging African luxury brands in fashion and beauty via its platforms and original conception of Africa Fashion Weeks in fashion capitals (\u00a0 Africa Fashion Week New York, London, Paris, Milan, Tokyo, ) is only part of its strategy for providing each brand with momentum in their pursuit of\u00a0 market share.<\/p>\n

\u201cNevertheless, it starts with a quality product.\u201d Ms. Disu adds.<\/p>\n

Founded by former Beauty Queen, Miss Stephanie Karkari in January 2013 in Ghana, Safari is fast evolving to be the most reliable source of classic and quality cosmetic provider for today\u2019s trendy African ladies.<\/p>\n

Safari currently has products ranging from Lip Sticks, Lip Balm, and Lip liners with high effects of hydration, nutrition, and moisture to provide a long lasting beauty effect.<\/p>\n

Very aware of the ever evolving fashion scene, Safari is poised to continually research and introduce new range of products that suits the season\u2019s lady.<\/p>\n

Safari by SK cosmetics will be launching and presenting at AFW on Thursday, July 18 and Saturday, July 20.\u00a0 During the runway shows, products will be displayed by top models from Ghana along with a mini presentation and booth set-up. In addition, her products will be available to sample within Adiree goodie bags.<\/p>\n

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AFW proclaimed by Mayor Michael Bloomberg of New York City, is set to include exhibitions, industry networking events and runway shows that hosts 21+ designers from an array of African countries as well as those from the African Diaspora. Over the past few years, the fashion industry has begun to take a liking to African fashion especially through exposure on reputable platforms including online publications such as Raine Magazine, print publications like Black Enterprise<\/a> and ELLE magazine-the world’s largest selling magazine publication. These media have ultimately contributed to the growth of AFW and the African fashion industry as a whole. For more information, please visit: www.afwny.scom<\/a><\/span><\/p>\n

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About Safari Cosmetics:<\/b><\/p>\n

Safari by SK is a new vibrant, classy but fun immaculate brand, made for women. Safari cosmetics was established on the 31st of January 2013, and since its existence the brand has concentrated on a range of lip products, which the beauty experts at Safari cosmetics believe will provide a greater lip hydration and secure moisture for a confident lifestyle. Only the best is guaranteed at Safari by SK, from lipsticks, lip gloss to lip balms all designed to bring out the most rainbow natured lip cosmetics. Safari by SK has its origins in Ghana and was founded by Stephanie Karikari, a former Miss Ghana winner who represented her Nation at the Miss World pageant in 2011 while also winning the prestigious \u201cbeauty with a purpose\u201d prize.<\/p>\n

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About Adir\u00e9e<\/b>:<\/p>\n

Adir\u00e9e, a fully integrated communications and branding company based in New York, is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focus on clients\u2019 needs within the disciplines of fashion, home decor and beauty.<\/p>\n

For More Information Contact:<\/p>\n

Adir\u00e9e \u2502Public Relations<\/p>\n

Shanell<\/p>\n

pr@adiree.com<\/p>\n

229.234.7330<\/p>\n

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FOR IMMEDIATE RELEASE \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Safari Cosmetics: Official Partner of African Fashion Week New York 2013 New York, NY– June 2013- Adir\u00e9e today announces that Safari by SK Cosmetics – founded by Miss Ghana 2011, Stephanie Karikari, is the official cosmetic partner for Africa Fashion Week\u00a0 (AFWNY), held in New York .…<\/p>\n","protected":false},"author":2,"featured_media":7333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[72,73],"tags":[12,131,219,1868,360],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/11542"}],"collection":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/comments?post=11542"}],"version-history":[{"count":0,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/11542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/media?parent=11542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/categories?post=11542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/tags?post=11542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}