{"id":5838,"date":"2013-02-15T16:14:43","date_gmt":"2013-02-15T20:14:43","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=5838"},"modified":"2013-02-15T16:14:43","modified_gmt":"2013-02-15T20:14:43","slug":"africa-luxury-fashion-by-boston-native-founder-of-africa-fashion-week-at-harvard-africa-business-conference","status":"publish","type":"post","link":"https:\/\/africafashionweek.com\/magazine\/africa-luxury-fashion-by-boston-native-founder-of-africa-fashion-week-at-harvard-africa-business-conference\/","title":{"rendered":"Africa, Luxury, Fashion by Boston Native, Founder of Africa Fashion Week at Harvard Africa Business Conference"},"content":{"rendered":"


Contact:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For Immediate Release<\/strong>
\nPublic Relations Associate: Jen <\/strong>
\nJen@Adiree.com \u00a0<\/strong>
\n229-234-7330<\/strong><\/p>\n

Boston Native, Africa Fashion Week Director, Adiat Disu to Speak at Harvard Africa Business Conference on Luxury + Africa + Retail<\/strong><\/p>\n

February 15th<\/sup>, 2013- Boston, MA-<\/strong> Adiat Folasade Disu, a Boston native and graduate of Bentley University (Business school of Accounting and Finance) on Saturday, February 16th<\/sup> will be a panelist at the upcoming 15th Annual Harvard Africa Business Conference, to be held from\u00a0February 15th-17th, 2013.<\/p>\n

Disu, the President of Adiree (a communications and branding firm in New York), who produces Africa Fashion Week held in July, annually supported by Mayor Bloomberg ;\u00a0along with West African designer Ituen Basi (West Africa), East African designer Ally Rehmtullah \u00a0and Founder of Africa’s first Fair Trade Certified apparel company Chid Liberty of \u00a0Liberty & Justice will speak about challenges and\u00a0opportunities\u00a0related to Africa\u2019s emerging retail culture and fashion goods.<\/p>\n

The panel will explore the African fashion industry by thoroughly examining each step of the value chain, current incentives and key considerations around local versus outsourced production to achieve cost competitiveness.<\/p>\n

Africa continues to be a topic of interest, and in most recent events, drawing upon the biggest names in the industry; names including LVMH, PPR, Hermes, designers such as Jean-Paul Gaultier, Manolo Blahnik and Vivienne Westwood at events such as the International Herald Tribune Conference in Rome, Italy. The highlight of the Harvard conference is that native Africans within these industries will provide personal hands on experience about Africa’s potential as a market for luxury goods.<\/p>\n

\u201cIt\u2019s clear, Africa in itsemergence as a consumer of luxury goods -1 billion population, 70% under 30 making it the youngest continent, 1.4 trillion spending forecast by 2020 – looks appealing to many,\u00a0 however, our main focus and concern are the brands coming from Africa that will transcend seas and resonate with indigenous consumers and worldwide,\u201d states Disu.<\/p>\n

\u201cWith the motto:\u00a0Luxury Brands Focused Globally,<\/em>\u00a0Adir\u00e9e\u00a0TM\u00a0has focused on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognized platforms via placements in distinguished media outlets like CNN, Elle,\u00a0Washington Post<\/a>, Huffington Post, and more,\u201d\u00a0says Disu.<\/p>\n

Through partnerships, quality productions, campaigns, and media placements Adir\u00e9e is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). \u00a0Using communication strategies such as \u00a0hosting international \u201cAfrica fashion Weeks\u201d ignited a trend, via their original idea of establishing and hosting African Fashion Weeks throughout fashion capitals thus birthing Africa Fashion Week throughout fashion capitals thus\u00a0Africa Fashion Week\u00a0New York<\/a>\u00a0|\u00a0\u00a0London<\/a>\u00a0|\u00a0Paris<\/a>\u00a0|\u00a0Milan<\/a>\u00a0| Berlin<\/a>\u00a0| Tokyo<\/a>.<\/p>\n

The result; increased awareness of African fashion by 8.5 million views; $100+ K generated in financing for African designers and artisans, to showcase in the U.S, and support from Mayor Bloomberg.<\/p>\n

For more information about the event please visit Harvard Africa Business Conference.<\/a><\/em><\/p>\n

\u00a0<\/strong><\/p>\n

###<\/p>\n","protected":false},"excerpt":{"rendered":"

Contact:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For Immediate Release Public Relations Associate: Jen Jen@Adiree.com \u00a0 229-234-7330 Boston Native, Africa Fashion Week Director, Adiat Disu to Speak at Harvard Africa Business Conference on Luxury + Africa + Retail February 15th, 2013- Boston, MA- Adiat Folasade Disu, a Boston native and graduate of Bentley University (Business school of Accounting and Finance) on…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1660,78,1661,90,1662,1663,1664,1666,1665,1667,1668,1669,1670,1671,86,1672,1673,1674,283,911,917,1675,360,1676],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/5838"}],"collection":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/comments?post=5838"}],"version-history":[{"count":0,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/5838\/revisions"}],"wp:attachment":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/media?parent=5838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/categories?post=5838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/tags?post=5838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}