{"id":812,"date":"2011-05-24T18:00:25","date_gmt":"2011-05-24T22:00:25","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork?p=812"},"modified":"2011-05-24T18:00:25","modified_gmt":"2011-05-24T22:00:25","slug":"adiree-launches-where-fashion-began-photo-campaign-for-africa-fashion-week-new-york-2011","status":"publish","type":"post","link":"https:\/\/africafashionweek.com\/magazine\/adiree-launches-where-fashion-began-photo-campaign-for-africa-fashion-week-new-york-2011\/","title":{"rendered":"Adir\u00e9e Launches &quot;Where Fashion Began&quot; Photo Campaign for Africa Fashion Week New York 2011"},"content":{"rendered":"<div id=\"afric-3200062862\" class=\"afric-before-content afric-entity-placement\"><amp-ad width=300 height=250\r\n    style=\"text-align:center;\" type=\"doubleclick\"\r\n    data-slot=\"\/21718337565\/AMP-Banner\">\r\n  <div placeholder><\/div>\r\n  <div fallback><\/div>\r\n<\/amp-ad>\r\n<\/div><p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\"><a href=\"http:\/\/www.adiree.com\/\" target=\"_blank\">Adir\u00e9e<\/a>, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme &#8220;Where Fashion Began&#8221;. AFWNY is set to take place on July 14<sup>th<\/sup>, 15<sup>th<\/sup> and 16<sup>th<\/sup> at the\u00a0<a href=\"http:\/\/www.broadstreetballroom.com\/index.html\" target=\"_blank\">Broad Street Ballroom<\/a> in New York City&#8217;s financial district.<\/span><\/p>\n<p><strong><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-813 lazyload\" title=\"AFWNY 2011 Campaign Photo II\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/africafashionweek.com\/newyork\/media01\/2011\/05\/AFWNY-2011-Campaign-Photo-II.jpg\" alt=\"\" width=\"630\" height=\"250\" \/><\/span><\/strong><\/p>\n<p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\">The campaign, shot by\u00a0<a href=\"http:\/\/avalonistudios.com\/#\/?g=1\" target=\"_blank\">Avaloni Studios<\/a>, increases fashion consciousness by visiting the past, &#8220;<em>Where Fashion Began<\/em>&#8220;, and giving a glimpse into the stylish future.\u00a0\u00a0 Models used were an inspiring mix of ethnicities reflective of designers who will be showing at AFWNY 2011.<\/span><\/p><div id=\"afric-3616263452\" class=\"afric-inbody afric-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><!-- \/21718337565\/AFW300 -->\r\n<div id='div-gpt-ad-1609524218907-0' style='width: 300px; height: 250px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1609524218907-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n<p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\"> <\/span><\/p>\n<p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\">&#8220;This new campaign is completely different from what we have ever done. We pushed the boundaries and are now offering images that transcend race, culture or language. We are giving the audience fashion at its purest form,&#8221; said Adiat Disu, director of\u00a0<a href=\"http:\/\/afwny.com\/\" target=\"_blank\">AFWNY.<\/a> The campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist\u00a0<a href=\"http:\/\/www.renardajoy.com\/\" target=\"_blank\">Renarda Joy<\/a>, hair styling by Kathy Clark Lewis and fashion styling by AFWNY executive stylist Tori Famuyiwa.<\/span><\/p>\n<p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\"> <\/span><\/p>\n<p><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\">AFWNY is produced by Adir\u00e9e and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase.\u00a0 For more information about AFWNY visit\u00a0<a href=\"http:\/\/www.afwny.com\" target=\"_blank\">www.afwny.com<\/a>.\u00a0Again, you may download press materials here <\/span><a href=\"https:\/\/africafashionweek.com\/newyork\/media01\/afwny-mkt-campaign-part-01.zip\" target=\"_blank\">https:\/\/africafashionweek.com\/newyork\/media01\/afwny-mkt-campaign-part-01.zip<\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: black; font-family: 'Times New Roman'; font-size: small;\"><br \/>FOLLOW: \u00a0<a href=\"http:\/\/www.facebook.com\/AdireePR\" target=\"_blank\">ADIREE FACEBOOK<\/a> <a href=\"http:\/\/www.adiree.blogspot.com\/\" target=\"_blank\">ADIREE BLOG<\/a> <a href=\"http:\/\/adiree.tumblr.com\/\" target=\"_blank\">ADIREE TUMBLR<\/a> <a href=\"https:\/\/africafashionweek.com\/newyork\" target=\"_blank\">AFWNY<\/a><br \/><\/span><\/strong><\/p>\n<div id=\"afric-3724522898\" class=\"afric-after-content afric-entity-placement\"><amp-ad width=300 height=250\r\n    style=\"text-align:center;\" type=\"doubleclick\"\r\n    data-slot=\"\/21718337565\/AMP-bottom\">\r\n  <div placeholder><\/div>\r\n  <div fallback><\/div>\r\n<\/amp-ad><\/div>","protected":false},"excerpt":{"rendered":"<p>Adir\u00e9e, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme &#8220;Where Fashion Began&#8221;. AFWNY is set to take place on July 14th, 15th and 16th at the\u00a0Broad Street Ballroom in New York City&#8217;s financial district. The campaign, shot by\u00a0Avaloni Studios, increases fashion consciousness&hellip;<\/p>\n","protected":false},"author":2,"featured_media":813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,73,75],"tags":[257,76,90,81,94,171,258,259,237],"class_list":["post-812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afw","category-made","category-news","tag-aamaa-couture","tag-adiree-pr","tag-africa-fashion-week","tag-africa-fashion-week-new-york","tag-afwny","tag-bill-witherspoon","tag-korto-momolu","tag-saint-wobil","tag-washington-roberts"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":0,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}