{"id":9907,"date":"2014-08-15T05:00:06","date_gmt":"2014-08-15T09:00:06","guid":{"rendered":"https:\/\/africafashionweek.com\/newyork\/?p=9907"},"modified":"2020-10-20T17:15:02","modified_gmt":"2020-10-20T21:15:02","slug":"face-off-africa-beauty-personal-care-industry-battle-how-biokide-a-beauty-wellness-company-is-fighting-clean","status":"publish","type":"post","link":"https:\/\/africafashionweek.com\/magazine\/face-off-africa-beauty-personal-care-industry-battle-how-biokide-a-beauty-wellness-company-is-fighting-clean\/","title":{"rendered":"How Biokid\u00e9 a Beauty & Wellness Company Is Fighting Clean"},"content":{"rendered":"

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\"Biokide-African-Luxury-Beauty-and-Wellness-Company\"<\/a>
(Right to Left): Fatimata Kane Founder, Biokide Wax Clutches (Bags), and Biokide Argan Oil<\/figcaption><\/figure>\n

In the midst of this complex beauty battle to explore Africa, a unique fresh face has emerged, with other African-owned cosmetic and personal brands such as\u00a0House of Tara and\u00a0\u00a0Shea Radiance.<\/a><\/p>\n

Biokid\u00e9<\/a>\u00a0, is a beauty company whose vision stems from the concerns of each one of us\u2014wellness and health. Senegal born Parisian Founder, Fatima Kane, \u00a0is adamant about developing products true to her roots and principles: natural, carefully made, and indigenous to Africa.<\/p>\n

Beauty and cosmetic brands like Estee Lauder and Unilever view Africa\u2019s beauty and personal care market with positivity. Markets such as South Africa (valued at $2.1bn), Nigeria \u00a0(valued at $1.2 bn), and Egypt are fast-growing and pose valuable assets to these beauty giants.<\/p>\n

RELATED:<\/strong> \u00a0BEAUTY GIVES BACK TO BERBER WOMEN\u00a0<\/a><\/h3>\n

Estee Lauder and Unilever are constantly spending exhaustive amounts of resources on research and development while also tailoring products for Africans and African-Americans globally.<\/p>\n

For international brands like Estee Lauder and Unilever, launching new products in African markets ( let alone catering to Black audiences in America). could pose a very difficult riddle. From country to country, tribe to tribe, region to region, women could differ in hair and skin (generally speaking West African Women tend to have thicker and coarser hair than Northern African women. In Nigeria, Yoruba women tend to be darker-skinned than Igbo women).<\/p>\n

Biokid\u00e9 produces a wide range of products\u2014cosmetic, personal care, and nutritional. From honey shea butter, shampoo, exfoliating bars, oils, and lip balms\u2014 handmade with integrity, these products contain ingredients that are very rich and help both the hair and skin\u2014even the sensitive ones.<\/p>\n

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\"Biokide-African-Luxury-Beauty-and-Wellness-Company-II\"<\/a>
(Right to Left): Fatimata Kane Founder, Biokide Soaps<\/figcaption><\/figure>\n

The nutritional products are Green Tea and drinks made from Hibiscus, Acai, Ginger, and Ginseng. It\u2019s no secret that green tea has flavonoids which are a class of plant-based, organic, chemical compounds that are antibacterial and boost the immune system. Found in Asia, specifically in China and Korea, Ginseng is believed to have been in use for about 4000 years. From regulating the nervous system to supporting and revitalizing a sick body (like the chicken noodle soup grandparents make for sick kids), this plant really is the closest you can get to a panacea\u2014a cure for all ailments. The Hibiscus flower is native to Africa and is similar to the Green tea plant. It contains antioxidants, revitalizes the body, and does so much more. Ginger juice is also healthy; it cures digestive problems, helps to stimulate the immune system, and acts as an antibacterial agent as well. Apart from the health benefits that companies such as Biokide provide, its impact on the beauty and cosmetic industry as well as\u00a0the African economy are also attractive. Both beauty and cosmetic giants,\u00a0Estee Lauder and Unilever may have\u00a0aggressive plans for expansion, but both will need to understand\u00a0African markets. \u00a0That\u00a0need\u00a0will most likely have each giant batting an eyelash –seeking\u00a0aid from– \u00a0local and Pan-\u00a0African beauty brand owners who understand the retail of cosmetics\/\u00a0beauty products and have established distribution outlets in Africa.\u00a0 \u00a0<\/span><\/p>\n

Africa\u2019s fashion scene is one of the most lively and innovative in the world- its growth perhaps attributed to Pan Africanism. Season after season, designers with their eccentric-sleek aesthetic and a knack for fusing culture with global trends have been crowned the new faces of luxury on international runways. But it\u2019s not only Africa\u2019s fashion scene stealing the media spotlight\u2013Africa\u2019s beauty and the cosmetic scene have also been rearing its pretty little head.<\/p>\n

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  In the midst of this complex beauty battle to explore Africa, a unique fresh face has emerged, with other African-owned cosmetic and personal brands such as\u00a0House of Tara and\u00a0\u00a0Shea Radiance. Biokid\u00e9\u00a0, is a beauty company whose vision stems from the concerns of each one of us\u2014wellness and health. Senegal born Parisian Founder, Fatima Kane,…<\/p>\n","protected":false},"author":2,"featured_media":12855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[72,73,75,1],"tags":[2759,2760,2761,2762,2763,2764,2765,83,1099,2766,2767,2768,2769,2770,2771,2772,2773,2774,2775,2776,2777,2778,2779,2780,2781],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/9907"}],"collection":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/comments?post=9907"}],"version-history":[{"count":3,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/9907\/revisions"}],"predecessor-version":[{"id":12856,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/posts\/9907\/revisions\/12856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/media\/12855"}],"wp:attachment":[{"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/media?parent=9907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/categories?post=9907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashionweek.com\/magazine\/wp-json\/wp\/v2\/tags?post=9907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}