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Africa Fashion Week 2011 Designer Video: Design By U

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 Adirée launches AFWNY 2011 designer videos in anticipation for AFWNY 2012


What: Africa Fashion Week in New York (AFWNY) 2011 designer video release: Design By U

Inspired by her Ghanaian culture and family, Fatima Samad creates bold one of a kind pieces. Design by U harmoniously blends styles of the East and West, by skillfully fusing cultures through jewelry. The designs are an artful blend of nature and imagination and are influenced by a different natural element. Every product is hand-made and unique in its own way. Using modern styles and an ethnic twist, Design By U creates striking, must-have pieces!

Who: Adirée, producer of AFWNY showcases luxury and mass African-owned fashion brands through runway shows, exhibitions- and now videos. AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Representing various countries in Africa, many designers from Africa creatively highlight personal culture within their designs-with or without the use of African prints.

Why: In anticipation for AFWNY 2012 (July 12 -18), every month beginning January 2012, Adirée releases individual designer videos from 2011’s showcase of Africa Fashion Week in New York.

When: Designers who will showcase in 2012 will showcase on July 12th, 13th, 14th 2012.

Where: AFWNY 2012 is located in NYC’s financial district at 41 Broad Street, New York, NY 10004.

Contact: Pr@adiree.com