While the majority of the world is still in an economic disaster, the ones in Africa, at least in the online sales area, are experiencing some growth. Many experts are even calling for investment in the African online retail market. Last year in South Africa online retail experiences a 30% growth and reached four times the rate of physical retail. Online shops such as My Asho which strive to bring local African fashion to a global scale are receiving more sales year after year. Creator, Dolapo Shobanjo, stated that half of the business of My Asho comes from outside of Africa due to a few reasons, “First, Africans are scattered all over the world and so get very excited about being able to purchase items they can only access when they visit home… And second, the pieces we sell are just so attractive. Non-Africans, or people without that direct link to Africa, are just excited to buy unique pieces that are not available anywhere else.” If this economic growth continues maybe Africa will be able to pull the rest of the world out of crisis.
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.
