POST EVENT PRESS RELEASE & OFFICIAL STATEMENT AND APOLOGY

FOR IMMEDIATE RELEASE
         POST EVENT PRESS RELEASE & OFFICIAL STATEMENT AND APOLOGY
NEW YORK, NEW YORK -6.8.2012 -An Evening of Luxury African Fashion and Eco Friendly Beauty Products commenced on Thursday, June 7th 2012 at 7pm EST at 93 Spring Street New York, New York. Adiree & luxury beauty partner SABON partnered to feature designers in the upcoming Africa Fashion Week in NY 2012.

The launch event was in an intimate setting; guests attending the event received a closer look at some of the outfits to be featured from designer collections that will be shown at the 2012 Africa Fashion Week in New York (AFW NY) . To view the current designer schedule please visit www.afwny.com/schedule

Upon arrival at the event, guests were pleasantly greeted:, the aroma of spices from products at SABON’s SOHO boutique filled the air upon entrance, soap samples were distributed, models in well designed fashions from designers showcasing in AFW NY- the liveliness of an ever-growing African Fashion industry; the delectable menu of hors d’oeuvres from Dolce Basilico:

• Yellowfin Tuna Tartare [hothouse cucumber, coconut milk]
• Tuna Nicoise [quail egg, nicoise olive]
• Grilled Shrimp Salad [corn, organic cherry tomatoes, tarragon],
• Drunken Jalapeno Shrimp [tequila, lime, sea salt]
• Caprese [tomato, mozzarella, basil]
• Roasted Vegetable Rolitini Chilled Pea soup [parmesan cream]

All served from dishware designed by home decor Lifestyle Creator Barbara Garnes featuring her signature graphics “Liberia” the African toil.

The atmosphere buzzed of excitement despite some technical difficulties. Adiree’s luxury beauty partner SABON , released the following statement:

“On behalf of Sabon, we would like to thank everyone who came to the event held at our Spring Street location last night. As an attendee, you have witnessed the delights of Sabon – not only as the well known brand in New York City, but also on an international scale.

We have hosted many events in the past, and just like this one, they have turned out successful. The Adiree team was wonderful to partner with. Adiree organized and executed an exceptional event with an outstanding team and turnout.

We would like to take this opportunity to sincerely apologize for the lack of air conditioning during this beautiful event and we feel the need to offer all of Adiree’s and Sabon’s supporters an explanation. Approximately one hour prior the event’s commencement, we were informed that the air conditioner had stopped working and contacted our maintenance contact immediately. While he promptly arrived to repair the damages, due to the burning out of multiple parts, the repair took about two and a half hours of work.

It was a pleasure to host African Fashion Week’s event by Adiree and we would like to thank everyone who attended.” – Team SABON

“SABON, a luxury bath and beauty provider of eco friendly and natural products, was an ideal partner for hosting this event as the company’s mission and image perfectly suits the eco-friendly sustainable feature of Adiree’s Africa Fashion Week designers. The endorsement and support of Sabon-an international brand- increased the awareness of African Fashion designers. For this, we are excited and look forward to future collaborations” – Adiat Disu , President of Adiree

About SABON:

SABON is a luxury bath and beauty provider of eco-friendly and natural products. The company now has over 90 stores around the world: New York, Tokyo, Amsterdam, Rome and more. All products are manufacture and packaged by SABON Israel and shipped worldwide.

About Adirée:

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor .

For More Information Contact:
Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com

SABON NYC
Hayley Gold
hayley@sabonnyc.com
sabonnyc.com
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