FANTASIA HAIR CARE JOINS FORCES WITH ADIREE AS SPONSOR OF NEW YORK’S AFRICA FASHION WEEK (AFWNY)
New York, New York, April, 2015- Adiree has announced Fantasia Hair Care as sponsor and official goodie bag supplier for Africa Fashion Week New York. The event, which is being held from September 12-17 2015, with the main event, the runway show taking place at the Financial District’s Broad Street Ballroom, attracts the most diverse array of fashion personalities, bloggers and press, in addition to small boutique and online buyers.
The beauty blogger’s best-kept secret, Fantasia hair care products are timeless and have been used successfully for all hair types. Official sponsor of AFWNY, Fantasia Hair Care will invest in the production, in addition to ensuring guests walk away with maintenance products such as shampoos, conditioners, leave-in and a complete line of oil treatments.
“We believe that Fantasia Hair Care Products are a natural option for our fashion platform and we’re excited to be bringing Fantasia Hair Care to a global audience of fashion, beauty, and design.” Adiat Disu Communications Director of Adiree.
Creative Director of Fantasia Mary Tedesco said. “Fantasia has around for more than 50 years, with a mission to offer customers innovative products that meet their changing haircare needs locally and globally. Whatever your style or hair type, Fantasia is excited to join this diverse platform and connect to our clients.”
Adiree, owns and operates Africa Fashion Week among its stable of events. The production in New York has been proudly supported and given an official proclamation by the city’s former Mayor, Michael Bloomberg. Other partners have included: USAID, Smart Water, BMW, Iman Cosmetics, Maybeline New York, Carol’s Daughter, Pikolinos, Roomate Hotels, and many others.
Fantasia Hair Care joins the list of current partners including Adiree and Nyandibo. More partners will be made public in due course.
CONTACT
For sponsorship enquiries: Adiat Disu – Director, of Africa Fashion Week – Adiree
P: +1 229 234 7330 – E: Events@adiree.com
For press enquiries: Claudia Emerson– Marketing & Communications Manager – Adiree
P: +1 229 234 7330 – E: pr@adiree.com
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