New York, NY- May 2013- Adirée announces today its Luxury Africa Fashion & Beauty Panel on Wednesday, July 17th 2012, 2 P.M. EST, where numerous partners, sponsors, and Africa Fashion Week designers along with Ms. Adiat Disu, Founder of Adirée – Producer of Africa Fashion Week(s)-will speak at the Fashion Institute of Technology (FIT) in New York City. The event is sponsored by FIT’s Diversity Council, a partner of Africa Fashion Week.

For more information on attending please send inquiries to

The two-hour panel discussion will help future U.S. business leaders, new to the African Fashion & Beauty scene navigate the arena to create better and solid business practices.

Topics discussed will include the following:

The Development of the African Fashion & Beauty Market

  • Luxury African Fashion & Beauty – What does this mean or look like
  • Sustainable | Eco Friendly | Social Enterprising Fashion & Beauty Brands – How African designers are giving back while building their brands and increasing sales globally
  • The Challenges of Emerging  Brands from Africa  – What challenges do African designers face on the continent and outside of the continent
  • Collaborations with mainstream European fashion Brands – Pros & cons
  • Social and Digital Impact on African Fashion Brands
  • A-Z source for African Fashion


Designers showcasing at Africa Fashion Week 2013 are:

  • Admas
  • Catherine Addai
  • Cinnamon & Pearl
  • Demestiks New York by Reuben Reuben
  • Eaden  Myles
  • Farai Simoyi
  • Honey Malaolu
  • Korto Momolu
  • Khadija Moroccan Caftan NY
  • Liz Ogumbo
  • Maze Couture
  • Nadir Tati
  • Safari Cosmetics
  • Sana Redwani
  • Sydney- Davies
  • Sara Karay

Disu President of Adirée, premier producers of Africa Fashion Weeks concept; Africa Fashion Week New York |  London | Paris | Milan | Berlin | Tokyo will share her understanding and experience within the African Fashion Industry, but also the implications of growing African fashion and luxury industry.

Africa Fashion Week designers and partners will discuss their designs, aesthetic, and inspirations.

This year’s Africa Fashion Week theme “The Pattern of Sustainable Luxury” highlights, part of the discussions that will take place, covering various trends i.e. (sustainability, social enterprises) within the African fashion.

AFWNY, proclaimed by Mayor Michael Bloomberg of New York City, includes exhibitions, industry networking events and runway shows hosting 21+ designers from an array of African countries and the African Diaspora. For more information, please visit:

About FIT:

The Fashion Institute of Technology, usually known as FIT, is a State University of New York (SUNY) college that focuses on art, business, design, and technology in connection to the fashion industry.

About Adirée:

Adirée is a fully integrated communications and branding company based in New York with sub-divisions that specifically focuses on clients needs within the discipline of fashion, home decor and beauty.

Adirée, currently is focused on re-branding Africa as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognizable stages via placements in distinguished media outlets like CNN, Elle, Washington Post, Huffington Post, and more.


For More Information Contact:

Adirée │Public Relations


Tel: 229 234 7330