FOR IMMEDIATE RELEASE
Contact:
Adda Tidjani, Marketing & Promotion Associate
Adiree
adda@adiree.com
World Cup Gear |54 Kingdoms Scores At Africa Fashion Week in New York
NEW YORK, NY, July 7, 2010- 54 Kingdoms will present their latest collection at Africa Fashion Week (New York) (AFWNY), 6:00 PM Est. on Friday July 16th, 2010 at the Broad Street Ballroom, Lower Manhattan’s premiere event space.
Nana Poku and Kwaku A. Awuah from Ghana founded 54 Kingdoms in 2006 to best address the problem of cultural and ethnic disassociation by using fashion as a means to create cultural inclusion. The start-up clothing and apparel company has a mission of bringing the ideology of ethnicity, culture and fashion integration to a higher level by creating pieces tailored to the appeal of its consumers.
Their motto, Identity through Fashion, is meant to empower individuals who uphold and recognize their Afrikan/African ancestry and culture. “The heart of 54 Kingdoms’ collection lies within the graphics; each design have a different significance to people based on their cultural heritage and ethnic background” stated CEO Nana Poku.
Recently, 54 Kingdoms was the first company to take the lead in branding Africa’s first ever FIFA World Cup South Africa 2010 by introducing a personalized collection that represents the six participating African countries.
AFWNY is produced by Adiree and includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Osodi, Kosibah, and Côté Minou.
Press, Celebrities and Media scheduled to attend include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.
About Adiree | http://www.adiree.company
About 54 Kingdoms |https://africafashionweek.com/newyork/54-kingdoms/
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Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.