20 Brands Bringing Beauty Back To Africa African Beauty Brands You Should Try

Africa has birthed some of the best things in the world, but people forget about the incredible beauty brands that are also birthed there. They deserve more recognition, so we are going to do just that by showing you our favorite African beauty brands that you need to try.

1. Ajali Handmade Naturals

Everything this natural brand uses is “completely natural, preservative-free and lovingly made by hand” in Nigeria.

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2. Malée

This brand is based out of London but started by an African woman. They write on their website, “In 2010, Zeze Oriaikhi-Sao launched Malée – a luxury fragrance, bath and body care range inspired by generations of African healing rituals and time-honoured beauty traditions.”

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3. Africology

CEO Renchia Droganis created this South-African based brand out of the desire to help her community overcome a “turbulent” past. She is a metaphysical and reiki counselor, massage therapist and aromatherapist. They have products for all parts of the body: hair, skin, hands and feet. Along with perfumes and candles.

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It is symbolic that our lock down fell over Easter. Spiritually we know that a return to self was needed during this time🤍 It is only when we are in silence, in isolated spaces, that we can hear the voice of God again. So many lessons learned during lockdown, with this in mind, our wish for you is to be self empowered and awakened to what serves you best🙏🏽 . . We want you to know that here at Africology, it is our intention to create products that are consciously formulated🌱 . . Our powerful selected ingredients and actives are known for its superior delivery, and it’s kindness to skin and biology✅ . Wishing you all a happy Easter Sunday! 🐣 . #Easter #Lockdown #Skin #Beauty #AwardWinning #SelfLove #Healing #Glamour #Health #AwardWinning #Luxury #Products #Treatments #Lifestyle #Skincare #BodyCare #Facial #Luxurious #AntiAging #Wellness #Ingredients #AfricanInspired #Africology #Elegance #Highend #Shopping #AfricologySpa #BeautyAwards #AllNatural #SpaExperience

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On their website, this Lagos-based brand writes, “ORÍKÌ Group is the first and only all-natural farm to skin brand in Nigeria to operate a luxury spa chain coupled with its own product line. Through a distinctive mix of offerings including the farm to skin product range, diverse spa treatments, skin consultations, and a hotel travel & leisure division, each aspect of the ORÍKÌ universe speaks the language of originality and confidence, just like the brand name connotes.”

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4. SOiL

Inspired by the family farm in South Africa, the brand believes in integrity. They make sure that all of the ingredients used are truly organics and are free of harsh chemicals.

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5. Ilera Apothecary

This brand, featured in magazines like Vogue and Elle, writes on their website, “ILERA Apothecary is created to for people who want the highest quality ingredients for their skin without compromising the environment or their budget. Utilizing digital technology, we have created a highly interactive customer experience that includes in-person wellness events, informative blog posts, and curated pop-up shops. We are committed to making an impact on our customers, employees and local communities. This includes the women who handpick raw materials, our employees who manufacture products, and our customers who have found the solution to reviving their skin with ILERA Apothecary.”

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6. Savane

On their website, they write, “For thousands of years, the people of Southern Africa have relied solely on indigenous plants to protect their skin from the desert sun and harsh climates. Savane Organic Skincare blends this ancient traditional knowledge with modern Green Science to bring you Africa’s unique botanicals in their most potent form.”

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7. African Naturalistas

This Nigerian-based beauty brand is one of the leading hair care brands to exist in Nigeria.

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The ‘Healthy Scalp’ set helps you create a pH balanced scalp, thus making sure your scalp has a good environment to thrive in. ⠀ ⠀ It also enables you to save money you would have spent on individual products.⠀⠀⠀⠀ ⠀⠀⠀ To purchase, please click on the link in our bio or send a Whatsapp message to 07061141501.⠀⠀⠀⠀ ⠀⠀⠀ #africanaturalistas #healthyscalpset #teatreeoil #antidandruffspray #jojobaoil #hairrepairshampoo #antiitchscalpreliefoil #naturalhairrocks #teamnatural #naturalhairdaily #hair #hairofinstagram #allnatural⁠ #4chair #naturalhairproducts #healthyhairjourney #3chair #healthyhair⁠ #healthyhaircare ⁠ #naturalhairchicks⁠ #healthynaturalhair ⁠ #nigeriannaturals⁠ #protectivehairstyle⁠ #naturalistasofig⁠ ⁠#lagosnaturals⠀

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 8. Liha

Based in London, but born to two Nigerian queens, Liha Okunniwa and Abi Oyepitan, Liha has oils, soaps and lotions galore. The best part is that they’re 100% vegan too!

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9. Elsaspro

“elsasPRO was founded by Mrs Amaka Okeke, a beauty practitioner of over 10 years, as made evident in the conceptualization and outstanding administration of Elsas Beauty Parlor. She holds a degree in Banking and Finance, as well as an MBA,” the brand writes on their website.

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10. True Moringa

Founders Kwami and Emily had different ideas of where their life was headed. Kwami wanted to be a rocket scientist and Emily was studying economics at Harvard until they decided to create their company. The website says, “The more they learned about the harmful chemicals in synthetic cosmetics and hair relaxers, the more passionate they became about bringing conscious consumers a natural alternative that actually worked. Putting their engineering and business acumen to work, they went back to Cambridge to devise a proprietary extraction system that could be brought closer to the farmers, adding value and jobs on the ground, and producing the highest quality natural oil nature has to offer.”

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Over the past month, you have come together to support vulnerable communities affected by COVID-19. Together, we donated 120 self-care products to frontline healthcare workers in our hometown of Cambridge, MA. Today, we’re giving you another opportunity to give back while supporting small businesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Kayayei are female head porters in Ghana who keep second-hand clothing markets running by transporting heavy bales of clothing. Most are migrants from the northern part of the country who come to Accra looking for opportunities to earn money for education or to send to their families at home. Their work is difficult and often hazardous under normal circumstances, but COVID-19 has complicated their situation further. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In addition to losing income, about 1000 Kayayei women recently lost their homes in a devastating fire in the Old Fadama section of Accra. We have teamed up with The Kayayei Youth Association and The OR Foundation to send emergency funds to support these women with direct food deliveries. $10 provides a week’s worth of food including rice, beans, gari, and tomato paste as well as sanitizer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This Mother’s Day, we invite you to join us in supporting these women while supporting small business and small farmers around the world. We’ve teamed up with @elementstruffles to create a self-care box that gives back. 20% of all Mother’s Day Box sales (and all orders placed before May 10th) will be donated directly as food relief to Kayayei women. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tap photo to send some Mother’s Day love with free US shipping

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11. Tiossan

Magatte Wade explains why she created her company saying, “I created Tiossan (tee-oh-sahn), the first luxury skincare brand from Senegal, because I wanted to share the gifts that had been passed down by my ancestors.  As a child, my grandmother nourished my skin daily with the formulations made by our village traditional healer.  Now, as a cosmopolitan woman with a life on three continents, I use the same ancient recipes and natural African botanicals to keep my skin vibrant, healthy, and young.”

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12. House of Tara

This important brand was a pioneer in their field. “House of Tara pioneered the bridal make up profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000,” they write on their website. “It established the country’s first make up studio and make up school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014.”

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@luchified_ giving us her creative juice with GIANT TEARS💧 using @houseoftara_intl Queen Amina II pallete. Drop an emoji if you love ❤️ . . #repost Inspo: tanellyy (can’t find her account 😭 tag her if you know please) #slimgirlchallenge Day 6: CREATE SOME DRAMA💃 Please tag @slimgirlsupreme for me! ❤❤❤ ~ Product details: •@ldm_cosmetics foundation palette •@houseoftara_intl Queen Amina II eyeshadow palette •@flawlessivymakeup white eyeshadow primer •@imagiccosmetics @imagicnigeria flash palette from @newsongcosmetics •@ldm_cosmetics Iwade lipstain •@champion_creations powder palette •Liner from @newsongcosmetics •Lashes from @beautyconnoisseur_ng ~ #stayathome #muasupport #mua_announcer #muafeaturing #makeupillusion #makeupcreators #makeupartists_worldwide #creativemakeup #illusionmakeup #covid @100daysofmakeup #makeuprevolution @melaninmakeup @makeupisaman @makeupandmuas @houseofmmua @muaandmakeovers #covid19 #slimgirlchallenge @makeupcreators @muaandmakeovers #beautymakeuplooks #explore #explorepage @muaannouncer_v @naijabestmua @undiscovered_muas @amuahub @bellanaijaonline #newmua @muas_featureworld #underratedmuas #theluchifiedeffect

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This company originally started out with 14 products and now has over 60 with distributors in the U.K., Ghana and Canada.

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14. Suzie Beauty

“This revolutionary line is Kenya’s first make-up/ beauty brand and a global trailblazer in creating a bespoke product for the African woman, by an African woman. Soon after graduating from University in the U.5, Suzie dove right into the fashion industry. She was trained by MAC Cosmetics and completed an intensive Media Make-up certificate course at the Award Studio Make-up School in Los Angeles. She worked in New York within the fashion and beauty industries from 2001 until 200 7, when she returned to her hometown of Nairobi, Kenya,” they write on their website.

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15. Kwena

This brand – based in Nigeria – specializes in Crocodile Oil balm. This is created from Nile crocodile oil, beeswax and essential oils.

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16. Beaucience

They explain what they use in their products by writing on their website, “We started with our original Pink Skin range focusing on minimizing and delaying the effects of skin aging. All products contain a breakthrough botanical called PROTEASYL. This special ingredient (which, as a South African manufacturer, is unique to Beaucience) that works naturally with the skin to create a younger-looking skin.”

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17. Zaron

This brand started in 2011. They have products for eyes, lips, face, in addition to accessories.

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18. Esse

Aside from being vegan and cruelty-free, this brand is also carbon-neutral – they’re also based in South Africa! On their website, they write, “Esse creates an environment on the skin that favours the growth of beneficial microbes. It uses prebiotics to selectively feed good microbes and includes LIVE probiotic microbes in two of the serums to make functional changes to the skin’s microbiome. Esse does not believe in damaging skin in pursuit of short-term results, it optimises skin health to slow ageing in the long-term.”

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19. Sorbet

Sorbet claims itself as a “therapy beauty hub” offering a wide array of services – from manicures and pedicures to massages.

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20. Lulu & Marula

On their website, they write, “We don’t use fragrances, preservatives, or any other whatchamacallits. Each jar and bottle is full to the brim with only good stuff that actually works. This makes our range ideal for all skin types, even the most sensitive of skins.” They also write, “We don’t test on animals, because that’s whack. We also use minimal glass and cardboard packaging that can be recycled or reused.”

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