We hope you were able to attend Adiree NYFW Africa : Trunk Collectives. If not no worries. We’re here to share our stories.
Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform Trunk Collectives were featured in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and ethically conscious brands.
Opening day for Trunk Collectives, a one-day activation under the Africa Fashion Week (www.AfricaFashionWeek.com) brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014104, between Hudson Street. and Greenwich Street). Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building/networking event) took place. Hosted by Adiree Communications and PR firm, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included Aveda and New York Surgical Arts (NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.
The event space was a contemporary all white, gallery. Uniting people and brands for a great cause. Under Adiree, Trunk Collectives concept store five designers filled the room with impeccable creations ranging from hand crafted luxury leather accessories to unique runway pieces. To add to the shopping experience models walked the event displaying pieces from designers featured at Trunk Collectives. Placed in a sitting presentation, attendees were able to get up close and personal with the clothes and truly create an intimate shopping experience for themselves. The top international house beats played throughout the night. Sparkling wine and hors d’oeuvres were served, and in the midst of wonderful clothes was wonderful laughter and unity to create a truly unique shopping ambience for guests.
The multiple layers of African fashion continued to be the point of discovery throughout the night’s event. Trunk Collectives was also created to commemorate the launch of Shop Adiree and (upcoming e-commerce platform). This specific collective showcased a collection of various pieces to shop right off the runways of past AFWNY events. Attendees were able to shop all night (4pm door opening time to9:00pm closing time). From South African designers Darryl Jagga pieces to body con dresses from Farai Simoyi, the collective presented the customer direct access to all that is african fashion in one day.
“Through each of our platforms we provide a more diversified perspective on the different layers (attributes) that Africa (as well as other emerging markets) have to offer the global retail scene –sustainability and authentic cultural stories. – Adiat Disu.