54 KINGDOMS: LAUNCHING NEW IDENTITY "It's a KULTURE, not a BRAND"

54 Kingdoms has officially relaunched, reinvented, and renewed their image.  The powerhouse fashion empire has introduced their Genesis Collection and launched their newly designed 54 Kingdoms website.  The company was launched 2 years ago by Nana Poku (CEO) and Kwaku Awuah (President) and have been garnering media attention, and attention from the fashion community ever since.  Their new slogan, “It’s a Kulture, not a Brand” aims to design for a pan-African culture, breaking down boundaries and uniting people through fashion as a way of life.  Currently, the company operates mainly through the internet, but there is talk of a boutique coming to Abuja, Nigeria in the near future.  The Genesis collection includes more than just fierce and edgy clothing, this time around the brand branches out into the realm of jewelry and handbags.  The growth we’ve seen already from 54 Kingdoms is enormous and the are only picking up more and more momentum.

Source: ATAC Magazine

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