Face Off | Africa Beauty & Personal Care Industry Battle & How Biokidé, A Beauty & Wellness Company Is Fighting Clean

Product Image Credits : Alexis Peskine.

 

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Biokide Products,  Advert : Adiree.com

Africa’s fashion scene is one of the most lively and innovative in the world- its growth perhaps attributed to Pan Africanism. Season after season, designers with their eccentric-sleek aesthetic and a knack for fusing culture with global trends have been crowned the new faces of luxury on international runways. But it’s not only Africa’s fashion scene stealing the media spotlight–Africa’s  beauty  and cosmetic scene has also been rearing its pretty little head in the media. Beauty and cosmetic brands like Estee Lauder and Unilever  view Africa’s beauty and personal care market with positivity. Markets such as South Africa (valued at $2.1bn), Nigeria  (valued at $1.2 bn) , and Egypt are fast growing and pose valuable assets to these beauty giants.

RELATED:  BEAUTY GIVES BACK TO BERBER WOMEN 

Estee Lauder and Unilever are constantly spending exhaustive amounts of  resources on research and development while also tailoring products for Africans and African-Americans globally. With Africa, it could pose a very difficult riddle as from country to country, tribe to tribe, region to region, women could differ in hair and skin (generally speaking West African Women tend to have thicker and coarser hair than Northern African women- Yoruba women tend to be darker skinned than Igbo women).

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(Right to Left): Fatimata Kane Founder, Biokide Wax Clutches (Bags), and Biokide Argan Oil

In the midst of this complex battle among giant beauty brands, a unique fresh face has emerged, with other African-owned cosmetic and personal brands such as House of Tara and  Shea Radiance, Biokidé (possibly David among the beauty Goliaths), is a beauty company whose vision stems from the concerns of each one of us—wellness and health. Senegal born Parisian Founder, Fatima Kane,  is adamant about developing products true to her roots and principles: natural, carefully made, and indigenous to Africa. Biokidé  produces a wide range of products—cosmetic, personal care and nutritional. From honey shea butter, shampoo, exfoliating bars, oils, and lip balms— handmade with integrity, these products contain ingredients that are very rich and help both the hair and skin—even the sensitive ones.

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(Right to Left): Fatimata Kane Founder, Biokide Soaps

The nutritional products are Green Tea and drinks made from Hibiscus, Acai, Ginger, and Ginseng. It’s no secret that green tea has flavonoids which are a class of plant based, organic, chemical compounds that are antibacterial and boost the immune system. Found in Asia, specifically in China and Korea, Ginseng is believed to have been in use for about 4000 years. From regulating the nervous system, to supporting and revitalizing a sick body (like the chicken noodle soup grandparents make for sick kids), this plant really is the closest you can get to a panacea—a cure for all ailments. The Hibiscus flower is native to Africa and is similar to the Green tea plant. It contains antioxidants, revitalizes the body, and does so much more. The Ginger juice is also healthy; it cures digestive problems, helps to stimulate the immune system and acts as an antibacterial agent as well. Apart from the health benefits that companies such as Biokide provide, its impact on the beauty and cosmetic industry as well as the African economy is also attractive. Both beauty and cosmetic giants, Estee Lauder and Unilever, may have aggressive plans for expansion, but both will  need to understand African markets.  That need will most likely have each giant batting an eyelash –seeking aid from–  local and Pan- African beauty brand owners who understand the retail of cosmetics/ beauty products and possess established distribution outlets and partnerships in Africa.   Now, how beautiful is that?  

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Disrupting Narratives & Creating Communities In Style

Cut off (verb): the act of stopping the movement or supply of something.

Cut off (adverb): the time when something must be done or completed.

Cutoffs (noun): short pants that are made from long pants by cutting off the legs at the knees or higher.

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