Adirée Launches "Where Fashion Began" Photo Campaign for Africa Fashion Week New York 2011

Adirée, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme “Where Fashion Began”. AFWNY is set to take place on July 14th, 15th and 16th at the Broad Street Ballroom in New York City’s financial district.

The campaign, shot by Avaloni Studios, increases fashion consciousness by visiting the past, “Where Fashion Began“, and giving a glimpse into the stylish future.   Models used were an inspiring mix of ethnicities reflective of designers who will be showing at AFWNY 2011.

“This new campaign is completely different from what we have ever done. We pushed the boundaries and are now offering images that transcend race, culture or language. We are giving the audience fashion at its purest form,” said Adiat Disu, director of AFWNY. The campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist Renarda Joy, hair styling by Kathy Clark Lewis and fashion styling by AFWNY executive stylist Tori Famuyiwa.

AFWNY is produced by Adirée and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase.  For more information about AFWNY visit Again, you may download press materials here


No Comments Yet

Leave a Reply

Your email address will not be published.

Disrupting Narratives & Creating Communities In Style

Cut off (verb): the act of stopping the movement or supply of something.

Cut off (adverb): the time when something must be done or completed.

Cutoffs (noun): short pants that are made from long pants by cutting off the legs at the knees or higher.