USA-based Zimbabwean designer Farai Simoyi is extremely talented, and we are humbled to have her showcase at Africa Fashion Week in New York this summer. Her soft, steel, bohemian pieces have a mix of influences from the places she has lived and studied in: Europe, America, and of course Africa. What’s exciting for Farai now is that she will be appearing on Lifetime TV! The show 24-Hour Catwalk is a reality series on Lifetime in which four designers compete to create their entire collection in one 24-hour period. Farai’s episode will be airing on March 1, 2012 at 10:00pm EST, be sure to tune in!
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.