DESIGNER EDITALO VIDEO FROM AFRICA FASHION WEEK IN NY 2011
Adirée launches AFWNY 2011 designer videos in anticipation for AFWNY 2012
What: Africa Fashion Week in New York (AFWNY) 2011 designer video release: Editalo
Designer Olatide Adeniyi and her cleverly named line Editalo were revealed to the fashion world in 2007 at the BLOOM fashion show. Since then, Editalo has blossomed into a fashion house that creates everything from ready-to-wear, to custom-made couture gowns. The flexibility of the line’s merchandise allows Editalo to appeal to all walks of women. In addition, Olatide’s collection pays homage to her Nigerian heritage by fusing African fabrics with European inspired designs.
Who: Adirée, producer of AFWNY showcases luxury and mass African-owned fashion brands through runway shows, exhibitions- and now videos. AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Representing various countries in Africa, many designers from Africa creatively highlight personal culture within their designs-with or without the use of African prints.
Why: In anticipation for AFWNY 2012 (July 12 -18), every month beginning January 2012, Adirée releases individual designer videos from 2011’s showcase of Africa Fashion Week in New York.
When: Designers who will showcase in 2012 will showcase on July 12th, 13th, 14th 2012.
Where: AFWNY 2012 is located in NYC’s financial district at 41 Broad Street, New York, NY 10004.
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.