Growing Support for African Designers

Jo’burg Fashion Week is a great marketing tool for young designers especially. Qedani Mahlangu, economic developer a Gauteng MEC spoke at the opening of the AFI on Wednesday, and said that her department is completely committed to supporting young designers both motivationally and financially. She believes that “We owe it to ourselves” to support these newcomers because if we don’t, the personal touch and flair of the different designers will be taken away and replaced by the generics that are made in China. Another effort to support and popularize their designs is a young group of stylists called Boys of Sowearto, who captures the essence of this message perfectly: “The world has a certain perspective of Africa, but with our designers on show they must see what we are capable of.” The support of companies and group formation inspires and provides hope for a future for young African designers.

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Disrupting Narratives & Creating Communities In Style

Cut off (verb): the act of stopping the movement or supply of something.

Cut off (adverb): the time when something must be done or completed.

Cutoffs (noun): short pants that are made from long pants by cutting off the legs at the knees or higher.