Q & Africa | Reuben Reuel

QandAfricaReuben Reuel began his fashion journey when he left his home in Virginia Beach for the Big City [New York].  After working as a freelance sample maker and assistant designer for various companies, Reuben started his own clothing line called Demestiks NYC by Reuben ReuelDemestiks NYC produced its first women’s wear line in 2010 and it was exclusively sold on Edressme.com.  The aesthetic of the label is contemporarily classy with a lick of vintage flair.








What is your brand’s production process? (i.e. Do you manufacture or do you use cooperatives?)


 Reuben Reuel: Everything is made to order by me and a small team of local seamstresses.








What makes your brand luxurious?


 Reuben Reuel: Demestiks NYC focuses on delivering quality, well-made garments to its customers. We are dedicated to providing our consumers with exquisite designs with unique fabrics, trims, notions, and production facilities in New York City in efforts to support “domestic” commerce.






Where are you from? How has this influenced your designs?


 Reuben Reuel: In Virginia Beach, VA, I grew up in a Christian home; and going to church was such a major part of my life. Going to church on Sundays was like going to a mini fashion show!  Everyone came in their finest attire and looked their absolute best.  The vivid memory of women dressed in very feminine dresses and suits in church continues to strongly influence the work that I do today. My designs are very reminiscent of the styles I remember from childhood. 







You can shop for Demestiks NYC here: https://www.etsy.com/shop/DemestiksNewYork


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Disrupting Narratives & Creating Communities In Style

Cut off (verb): the act of stopping the movement or supply of something.

Cut off (adverb): the time when something must be done or completed.

Cutoffs (noun): short pants that are made from long pants by cutting off the legs at the knees or higher.