ADIRÈE today announces the upcoming showcase of YEFIKIR DESIGN during its sixth annual Africa Fashion Week, (www.AfricaFashionWeek.com) under the activation New York Fashion Week: Africa on Friday, September 11, 2015.
YEFIKIR DESIGN was fostered by Fikirte Addis. Her passions in Psychology and Fashion is what drives the designs of Yefikir. Although this will make her fifth appearance on the New York stage, Addis still has major plans in creating connections with other brands globally to Ethiopia.
Addis’ intricate pieces ranging from casual wear to wedding dresses are a mix of both traditional and modern day styles. The use of a weaving machine helps with mixing fabrics by hand, adding splashes of color and detailed accents. With every piece Addis creates, her culture is always reflected.“It is important not to lose the connection I have with my culture. It’s all about giving my designs a modern twist that is applicable to international fashion arena.”she said.
For more on Ethiopian designer Fikirte Addis visit Adiree Communications & PR for the full press release.
Contact:
Adiat Disu
Manager Communications/PR
Adiree
Adiat@Adiree.com
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.