Safari Cosmetics | The Next Luxury Cosmetic Giant From Africa Owned by Former Miss Ghana Launches in New York





Safari Cosmetics: Official Partner of African Fashion Week New York 2013

New York, NY– June 2013- Adirée today announces that Safari by SK Cosmetics – founded by Miss Ghana 2011, Stephanie Karikari, is the official cosmetic partner for Africa Fashion Week  (AFWNY), held in New York . The event is brought to you by Adiree- the parent company and producer of AFWNY. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom, located at 41 Broad Street, New York, 10004, on July 15-20 in New York City’s Financial District. Press registration site:

With luxury giants like Estée Lauder (EL) opening a store in West Africa (specifically Lagos, Nigeria), catering to various ethnic groups, and having little to zero competition, it is great to see luxury African brands- indigenous in nature-  taking a share of the market and competing  to cater to the demands of the New African Woman. – Director of Africa Fashion Week (AFWNY), Adiat Disu .

Adiree supporting and servicing  emerging African luxury brands in fashion and beauty via its platforms and original conception of Africa Fashion Weeks in fashion capitals (  Africa Fashion Week New York, London, Paris, Milan, Tokyo, ) is only part of its strategy for providing each brand with momentum in their pursuit of  market share.

“Nevertheless, it starts with a quality product.” Ms. Disu adds.

Founded by former Beauty Queen, Miss Stephanie Karkari in January 2013 in Ghana, Safari is fast evolving to be the most reliable source of classic and quality cosmetic provider for today’s trendy African ladies.

Safari currently has products ranging from Lip Sticks, Lip Balm, and Lip liners with high effects of hydration, nutrition, and moisture to provide a long lasting beauty effect.

Very aware of the ever evolving fashion scene, Safari is poised to continually research and introduce new range of products that suits the season’s lady.

Safari by SK cosmetics will be launching and presenting at AFW on Thursday, July 18 and Saturday, July 20.  During the runway shows, products will be displayed by top models from Ghana along with a mini presentation and booth set-up. In addition, her products will be available to sample within Adiree goodie bags.


AFW proclaimed by Mayor Michael Bloomberg of New York City, is set to include exhibitions, industry networking events and runway shows that hosts 21+ designers from an array of African countries as well as those from the African Diaspora. Over the past few years, the fashion industry has begun to take a liking to African fashion especially through exposure on reputable platforms including online publications such as Raine Magazine, print publications like Black Enterprise and ELLE magazine-the world’s largest selling magazine publication. These media have ultimately contributed to the growth of AFW and the African fashion industry as a whole. For more information, please visit: www.afwny.scom


About Safari Cosmetics:

Safari by SK is a new vibrant, classy but fun immaculate brand, made for women. Safari cosmetics was established on the 31st of January 2013, and since its existence the brand has concentrated on a range of lip products, which the beauty experts at Safari cosmetics believe will provide a greater lip hydration and secure moisture for a confident lifestyle. Only the best is guaranteed at Safari by SK, from lipsticks, lip gloss to lip balms all designed to bring out the most rainbow natured lip cosmetics. Safari by SK has its origins in Ghana and was founded by Stephanie Karikari, a former Miss Ghana winner who represented her Nation at the Miss World pageant in 2011 while also winning the prestigious “beauty with a purpose” prize.


About Adirée:

Adirée, a fully integrated communications and branding company based in New York, is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focus on clients’ needs within the disciplines of fashion, home decor and beauty.

For More Information Contact:

Adirée │Public Relations






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