For Immediate Release
New York, NY-JUNE 2012- Farai Simoyi will showcase Friday, July 13th at Africa Fashion Week New York (AFWNY). AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.
The British designer of Zimbabwean decent has been named “Breakout Designer” and “The Next Best Designer” over the years. In September 2010, Farai Simoyi revealed her new brand “FARAI” — a representation of soft, steel, and bohemian and also a symbiotic juxtaposition of the styles and experiences gained in Africa, Appalachia, Europe and the streets of NYC: woman, warrior, wayward traveler. during New York Fashion Week. Always pulling inspiration from her life’s travels, Farai continues to create clothing that caters to her mainstream clients as well as her clients of royalty. No stranger to the eclectic style of the New York fashion scene, the look is fresh, edgy, unique, and represents a diverse view that is sure to set new trends for every season. Her evolving take on fashion is why people love Farai Simoyi.
AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.
About Farai Simoyi
Farai Simoyi is a women’s designer fashion label that designs for the trend setting cosmopolitan. The clientele includes young fashion forward women who are worldly thinkers and are aware of global issues that are changing the fashion, music, and film industries among many others. No stranger to the eclectic style of the New York fashion scene, the look is fresh, edgy, unique, and represents a diverse view that is sure to set new trends for every season. Our brand is defined by the spirit of Woman, Warrior, Wayward Traveler.
Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor.
For More Information Contact:
Adirée │Public Relations
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.