For Immediate Release: Adirée and Luxury Bath and Beauty Partner Sabon Feature Sustainable Fashion Designers from Africa in New York


A “Natural” Synergy For African Fashion Designers
Adirée & Luxury Bath Beauty Partner Sabon Feature Luxury Sustainable African Fashion in New York

New York, NY-June 2012- On Thursday, June 7th 2012 at 7pm EST, Adirée will host at SABON, 93 Spring Street New York, New York the launch of showroom Adirée, In anticipation for Africa Fashion Week in NY 2012.

SABON, a luxury bath and beauty provider of eco friendly and natural products, is an ideal partner for hosting the event as the company’s mission and image perfectly suits the eco-friendly sustainable feature of Africa Fashion Week’s fashion designers.

To RSVP for the event, please email

The launch event will be a small intimate setting; and therefore, the guests attending the event will get a closer look at some of the outfits to be featured from designer collections that will be shown at the 2012 Africa Fashion Week in New York (AFW NY) . To view the current designer schedule please visit

Upon arrival at the event, guests will be greeted by the aroma of spices from products at SABON’s SOHO boutique; models in well designed fashions from designers showcasing in  AFW NY- the liveliness of an ever-growing African Fashion industry;hors-d’oeuvress served from dishware designed by home decor Lifestyle Creator Barbara Garnes featuring her signature graphics “Liberia” the African toil.

Public awareness of the continent’s fashion industry is growing; and many African designers are adding several design elements to their lines.  Apart from adding luxurious details, a popular design element includes having an eco-friendly twist to works. The sustainable features of the designers surely will take African fashion to the next level.

Each time you watch our runway, prepare to have African fashion re- defined each tim,.” said Adiat Disu, the founder of AFWNY and Adirée president, in her interview with CNN International. The designers from Africa creatively highlight their own culture within their designs making fashion unique and authentic.

Press from New York Times, Washington Post, CNN International, and bloggers will attend the event and take a sneak peek of upcoming designs. AFW NY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions will showcase.

About SABON:

SABON is a luxury bath and beauty provider of eco-friendly and natural products. The company now has over 90 stores around the world: New York, Tokyo, Amsterdam, Rome and more. All products are manufacture and packaged by SABON Israel and shipped worldwide.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor .

For More Information Contact:
Adirée │Public Relations
Lena Xia


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