For Immediate Release: Summer Fashion Trends Combine Ghanaian Prints with Western Silhouettes Afritali Leaves Her Print in New York’s Africa Fashion Week



Summer Fashion Trends Combine Ghanaian Prints with Western Silhouettes Afritali  Leaves Her Print in New York’s Africa Fashion Week  

New York, NY – June 4 2012- Afritali will showcase Saturday, July 14th at Africa Fashion Week  in New York (AFWNY) . AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

The Ghana born designer Josephine Todd embraces her African origin

and American life; thus, Afritali designs blend the rich culture of Ghanaian prints and the raw yet delicate western society.  Upon the realization of Afritali in year 2011, Josephine strives to incorporate the richness of both cultures in his design while enhancing the true essence of a woman: femininity, sexuality and power.

My designs portray today’s powerful woman embracing the sexiness of a true female. My dream is to create a way for women living in the west to express themselves by infusing the richness of both worlds [Ghana and New York]”. – Josephine Todd

Afritali, meaning African clothing in Ghanaian dialect, empowers modern woman with its unique aesthetics. Much of the brand’s clothes can be customized.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.


About Josephine Todd:

Josephine was born in Ghana and moved to the United States in 1995. Passion for both the African and American cultures was the driven force and major inspiration for Afritali’s design.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of international Fashion, Beauty, Home Décor.


For More Information Contact:

Adirée │Public Relations

Lena Xia




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