Today’s Q & Africa is about AFWNY 2013’s Designer: Sana Redwani. Today, Sana Redwani has made her mark as a stylist among the new generation of Moroccan creatives. She has mastered the creation of pieces that are both traditional and contemporary. The aesthetic of Sana’s designs (also available for men) breathes royal apparel; from the drape of the gorgeous caftans to the texture of the material. Scroll down to see what inspires such a talented individual!
AFWNY.com: What is your brand’s production process (i.e. do you manufacture or do you use cooperatives)?
Sana Redwani: For my production process I do both. I manufacture some, but mainly utilize handmade fabrics that the women from the cooperatives make.
Sana Redwani: My brand is luxurious because each material that I use has a certain grade of quality (this includes: fabric, accessories, and etc…) and the most of my work is handmade.
AFWNY.com: Where are you from? How has this influenced your designs?
Sana Redwani: I’m from Morocco. The culture at home influences my designs. The history of the traditional and national dress, the “Caftan”, is my main inspiration, however, I am also driven by architecture, colors, spices.
by Omoefe Ajueyitsi
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.