Reuben Reuel | Meet the Man behind De-Mes'Tiks NYC


In the winter of 2007, Reuben Reuel left Virginia Beach, VA to follow his dreams into the fashion industry in New York City. After working as a freelance sampler and design assistant for several design companies, he decided it was time to create a business of his own. In 2010, Demestiks NYC by Reuben Reuel launched its first women’s line which was sold exclusively on

Reuben is dedicated to providing contemporary, classic designs with a hint of vintage flair. The aesthetic of the label is finding fabrics that inspire creativity. It’s initiative is to support domestic commerce, sourcing locally in efforts to help preserve the Garment District. A large percentage of  fabrics, trims, and notions used for his designs are found right in New York City.  De-Mes’Tiks NYC by Reuben Reuel strongly believes in its motto: “Live to create, create to live.”


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Disrupting Narratives & Creating Communities In Style

Cut off (verb): the act of stopping the movement or supply of something.

Cut off (adverb): the time when something must be done or completed.

Cutoffs (noun): short pants that are made from long pants by cutting off the legs at the knees or higher.