In the winter of 2007, Reuben Reuel left Virginia Beach, VA to follow his dreams into the fashion industry in New York City. After working as a freelance sampler and design assistant for several design companies, he decided it was time to create a business of his own. In 2010, Demestiks NYC by Reuben Reuel launched its first women’s line which was sold exclusively on edressme.com.
Reuben is dedicated to providing contemporary, classic designs with a hint of vintage flair. The aesthetic of the label is finding fabrics that inspire creativity. It’s initiative is to support domestic commerce, sourcing locally in efforts to help preserve the Garment District. A large percentage of fabrics, trims, and notions used for his designs are found right in New York City. De-Mes’Tiks NYC by Reuben Reuel strongly believes in its motto: “Live to create, create to live.”
To shop: www.demestiksnyc.etsy.com
Adiree | A.S
Adiree Company is a media, marketing, and marketplace group reaching multicultural consumers. Every month, readers turn to content by Adiree — for impactful conversation, our marketing and it’s marketplace to engage with meaningful products. Focusing on everything from culture, lifestyle to careers, Adiree Company leverages the power of diversity and heritage to engage and empower. Adiree Company was founded in 2009 and is headquartered in New York City, with offices in Lagos Nigeria.